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The flower auction is a world unto its own.

You will have to get up early if you want to visit the auction, but it is more than worth it. Experience the hustle and bustle on the floor, see the traders buying at the clock and marvel at the huge numbers of stunning flowers from more than 50 countries that are bought and sold here every day. We are looking forward to welcoming you to our location in Aalsmeer, the world's largest marketplace for flowers and plants. As a guest of Royal FloraHolland, you can follow the entire auction process from a special gallery. Stand at the center of the international flower trade for a unique experience you won't soon forget!

1. Choose your tickets

  • Select your tickets
  • Total price

Frequently asked questions

  • How long does a visit take?

    Most visitors spend about an hour to an hour and a half with us. But you can look around for as long as you want. Some visitors stay for three hours.

  • What are the opening hours?

    The Royal FloraHolland visitor centre is opened from 7 am to 11 am on Monday, Tuesday, Wednesday and Friday. On Thursdays from 7 am to 9 am.

    We recommend that you arrive between 7 am and 8 pm and at 7 am on Thursdays in order to see as many flowers and as much action as possible!

  • Why do you open so early, and why not the entire day? And why are you closed on weekends?

    The auction is a market: when everything is sold, the auction is over. The clocks start auctioning early and the flowers still have to be packaged and transported.

    The end time depends on the volumes of flowers brought to auction by growers the night before. This is different every day. But by 11:30 am or midday, the building is empty and there are no flowers left to see.

    During the weekends, the buyers do not work; which means no auction and no flowers!

  • How long is the route?

    Almost 2 kilometres, one kilometre to and one kilometre from.

  • How much does a ticket cost?

    Individual ticket 8.00 euros p.p.
    Group rate > 15 persons 7.00 euros p.p.
    Children from 6 to 11 years old 5.00 euros p.p.
    Admission is free for children younger than 6 years old.

  • What is the izi.TRAVEL app and why should I download it?

    The izi.TRAVEL app is an app with tours for various attractions across the globe.

    If you download it and type “Aalsmeer” in the search bar, you will see the Royal FloraHolland tour, amongst others.

    If you download it, you can then take the tour offline. You will find pink signs with the number 1 through 37 along the walking route, these numbers correspond to the numbers in the app. For every number, the app will give you a one-minute explanation/summary of what you see.

    If you click on the i, you will see more detailed information per number. The app is available in 7 languages: Dutch, English, German, French, Spanish, Italian and Chinese. There is also a kids’ version, but it is only available in Dutch.

  • Do you have Wi-Fi?

    We do. The network is called “Guest” and there is no password. You can also download the app when you get here, but if you do it beforehand, you can get started sooner.

  • Are there any guided tours?

    We do offer guided tours, but only on request/by appointment. You can visit us alone or with your group of up to 25 persons. You will pay the normal entry price per person + 125 euros.

    The guided tours are led by a professional guide who works with a headset system. In total, a guided tour takes about 1 to 1.5 hours. You will have to fill in the application form (URL) . This gives us all the information we need to confirm the guided tour. (Subject to our availability).

  • Where can I buy my ticket?

    You can buy tickets via or at the door. If you order your tickets online, you will get a discount.

  • Special arrangements/combi-tickets

    In the summer (DATE) we have a combi-ticket, available from Tuesday to Friday (The historic garden is closed and there are no boat tours on Mondays)

    Start with a visit to the flower auction and then visit the historic garden in the centre of Aalsmeer on your own. The boat will await you there for an hour-long cruise across the Westeinder Plassen, where it all started with the cultivation of strawberries and later of lilacs. Choice of boarding times 11:00 am / 1:30 pm / 3:00 pm (Tuesday to Friday) If you buy the combi-ticket, it is not obligatory to do everything on the same day.

    Prices: 18 euros for adults
    10.75 euros for children aged 6 to 11

    Follow our website for new combi-tickets (URL)

  • Address, parking and travel information

    Royal FloraHolland, Legmeerdijk 313, 1430BA, Aalsmeer (Next to the main entrance)

    Car park P 23. Coaches P 20. Public transport: Bus 357 (Get off in the direction of the main entrance)

  • Food and drinks

    There is a small restaurant where you can get coffee or a sandwich at the midway point. You will then be amongst the buyers.

    There is a machine with coffee, tea and chocolate milk and a vending machine with soft drinks at the end of the route.

    There is a restaurant on our premises right next to the P20. Please go to for more information.

  • Is the visitor centre wheelchair accessible?

    It is, we will accompany you to the lift.

  • Can I leave my luggage somewhere during my visit?

    You can, you can leave it at our office. One of our employees will show you the way.

  • Can I take my dog with me?

    Sorry, but dogs are not permitted in the building. Your dog can wait outside.

    If it’s not too busy, an employee of the visitor centre will be happy to keep an eye on your dog.

    This includes a free bowl of water. We ask that you give us the name of the dog and your telephone number if you leave it outside.

  • Is the answer you are looking for not here?

    Please send an email to